An Empirical Study on Design Partner Selection in Green Product Collaboration Design

Green production has become an important issue in PCD (Product Collaboration Design) for almost every enterprise, and will determine the sustainability of enterprises in the long term. The choice of design partner is a necessary condition in order to achieve green production. For the uncertain, fuzzy, and dynamic information such as unknown indices and weights, fuzzy semantics, and dynamic time factors in GPCD (Green Product Collaboration Design), a two-stage dynamic hybrid MADM (Multi-Attribute Decision Making) approach based on fuzzy DEMATEL (Decision-Making and Trial Evaluation Laboratory), fuzzy KMA (Karnik–Mendel Algorithm), and fuzzy VIKOR (VlseKriterjumska Optimizacija I Kompromisno Resenje) was proposed. In the first stage, fuzzy DEMATEL was used to determine the evaluation indices. Then, in the second stage, to accurately depict the dynamic information generated by the different phases of a product design, the dynamic evaluation method based on fuzzy theories was employed, and the weights of the indices were calculated by fuzzy KMA, then sorted by fuzzy VIKOR. Finally, a case study and a comparative analysis wre provided to illustrate the effectiveness of the proposed approach