Towards Sustainable Clothing Disposition: Exploring the Consumer Choice to Use Trash as a Disposal Option

The textile and apparel supply chain plays an integral role in providing consumers with a continuous supply of apparel that must ultimately be discarded. Viewing the consumer as a player in the process between the supply chain and the post-consumer textile waste stream, this study was designed to explore the consumer apparel disposition process with an eye towards understanding how both supply chain members and post-consumer waste entities can interact with consumers to reduce the amount of apparel discarded in landfills. Hanson’s Consumer Product Disposition Process framework was used to help guide the research. Using a qualitative research approach, semi-structured in-depth interviews were conducted with twenty-four female consumers in the United States to address three main research questions. The findings revealed several themes: use of both “compensatory” and “non-compensatory” choice heuristics in decision making; a “usable life” and the “personal nature” of garments as barriers to non-trash disposal options; and the need to “create awareness” and “provide assurance” to encourage alternative disposal modes. Implications for apparel producers and retailers, secondhand stores and textile recyclers are discussed