Research on Consumers’ Use Willingness and Opinions of Electric Vehicle Sharing: An Empirical Study in Shanghai

An empirical study in Shanghai was performed to explore consumers’ use willingness and opinions on electric vehicle sharing (EVS) to help operators effectively operate and expand the new business model. Through the multinomial logistic regression developed for different groups, the results show that the factors of the main trip mode in daily use, monthly transportation expenditure, driving range of electric vehicles, gender, age, marital status and occupation have significant influences on consumers’ use willingness. In short, the population characteristics of people choosing to use EVS are male, aged between 18 and 30 and usually taking the subway and bus as the daily transportation modes. Otherwise, the factors of the acceptable highest price of EVS, occupation and personal monthly income have significant impacts on the use willingness of people who keep a neutral stance. These people pay more attention to convenience and the economy of EVS. These results reveal that a reasonable price, accurate positioning of target groups, convenient site layout and usage are required for operators to successfully launch a new transportation mode of EVS