A strategy to facilitate the growth of female well-being tourism in Chiang Mai consistent with the Thai Government creative industries policy

The aim of this research project is to explore a set of strategies to facilitate the growth of female well-being in Chiang Mai, Thailand. The significance of the research focuses on providing a solution to facilitate the growth of female well-being tourism in Chiang Mai that is consistent with the Thai Government’s creative industries policy. The potential research problem has arisen from the failure of the Thai government to standardize wellbeing services, and this failure that has the potential to impact on the tourism markets.