Add to ORKGThis paper discusses exploratory research into understanding the consumer decision process of young people, with particular attention to telecommunications companies. The importance of this age group to marketers and businesses is explored, consumer decision processes discussed and the effectiveness of current telecommunications branding strategies within this market is presented. The contribution of this paper is to identify the twofold implications for marketing managers and businesses. Firstly, marketers will need to adapt the delivery of marketing messages, from the traditional to an interactive online world where advertising is viewed as an intrusion. Secondly, marketing messages need to be less about a specific brand or individual pro...
Marketing can be considered crucial in today’s modern world due to increased competition in technolo...
Current improvements in mobile technology enabled more convenience internet connection and rich cont...
This paper presents findings from a study comparing young peoples' relationships with 'new' digital ...
This paper discusses exploratory research into understanding the consumer decision process of young ...
This paper explores young people's motivations for using mobile phones. Older adolescents' everyday ...
This paper discusses exploratory research examining the usage of mobile phones by the young people a...
This paper analyzes the role of young consumers in the context of new communication processes arisin...
This chapter analyzes the influences of the young consumer on the digital or online decision-making ...
The advent of digital and social media has resulted in noteworthy changes in the advertising and mar...
Problem: As almost everyone has a cell phone today, keeping your customers is very important. An imp...
Using Dialog Axiata as a case study, this article examines how social media marketing influences cus...
Technological advancements have provided various new mediums for advertising to consumers and have f...
Purpose This paper aims to understand the motivational factors that influence the purchase of mobile...
The purpose of this study is to examine young consumers' motives for using SMS, their SMS usage freq...
This paper acknowledges the importance young people play in the eyes of marketing practitioners. It ...
Marketing can be considered crucial in today’s modern world due to increased competition in technolo...
Current improvements in mobile technology enabled more convenience internet connection and rich cont...
This paper presents findings from a study comparing young peoples' relationships with 'new' digital ...
This paper discusses exploratory research into understanding the consumer decision process of young ...
This paper explores young people's motivations for using mobile phones. Older adolescents' everyday ...
This paper discusses exploratory research examining the usage of mobile phones by the young people a...
This paper analyzes the role of young consumers in the context of new communication processes arisin...
This chapter analyzes the influences of the young consumer on the digital or online decision-making ...
The advent of digital and social media has resulted in noteworthy changes in the advertising and mar...
Problem: As almost everyone has a cell phone today, keeping your customers is very important. An imp...
Using Dialog Axiata as a case study, this article examines how social media marketing influences cus...
Technological advancements have provided various new mediums for advertising to consumers and have f...
Purpose This paper aims to understand the motivational factors that influence the purchase of mobile...
The purpose of this study is to examine young consumers' motives for using SMS, their SMS usage freq...
This paper acknowledges the importance young people play in the eyes of marketing practitioners. It ...
Marketing can be considered crucial in today’s modern world due to increased competition in technolo...
Current improvements in mobile technology enabled more convenience internet connection and rich cont...
This paper presents findings from a study comparing young peoples' relationships with 'new' digital ...