The sources and availability of information for tourists: A study on tourism sector of Bangladesh

Tourism has considered as the world’s largest and rapid growing industry of modern business world. It has a vital influence on economic development of a country. Bangladesh is a new tourist destination on the map of the world. Bangladesh has enormous potential to develop tourism because of its attractive natural beauty and rich cultural heritage. Tourism can add value in the Bangladeshi economy if the industry can be handled properly. However, this industry fails to reach its destination due to lack of awareness, lack of facilities and adequate marketing practices. This study aims to identify the sources and availability of information for tourists and the possible reasons why they visit Bangladesh which can help to construct and implement proper marketing plan and strategy for this industry. The study shows that tourists uses travel agent and various newspaper and magazines to know about Bangladesh before visit. And, most of the tourists agree that they get valuable information about Bangladeshi tourism sector more easily