Data Analytics for e-Commerce Sites

The present consumers are carefully brilliant and they need enriched and consistent item data from all market retailers. To survive and compete, e-commerce retailers must meet customer and market expectations with help of product catalogue management. E-commerce retailers need to implement the database strategically. Data analytics is required from time to time to look into the market trends and satisfy the need of customers. This paper features the role of database analytics used to comply the user requirements and discusses how Google analytics uses the transactions done by end users to analyze and perform the needful action at organization level