Reverse Logistics –Untapped Revenue Stream -A REVIEW OF LITERATURE

Logistics management is known for its complexity, crescendos and uncertainty. Increase in global competition, sustainability, rapid technology development, intense business competition and variations in changing customer needs and requirements, has forced companies to restructure their business model and strategies. There are numerous terminologies i.e. Global sourcing, 4PL, E- Logistics, Supply chain Collaboration and reverse logistics are becoming the major concerns that needs to be handled by all domestic, international and global companies. Now, the Reverse Logistics is on the prime focus from many giants in the market from manufactures to retailers. The objective of this paper review and concentrate on the Strategic Importance of Reverse Logistics where this is an area clearly a global market phenomenon that needs to be taken care by global players should focus on a comprehensive and solution which will add business value and a concrete market advantage