PENGARUH KEBIJAKAN DIVIDEN, DAR, FIRM SIZE DAN ROA TERHADAP NILAI PERUSAHAAN SEKTOR CONSUMER GOOD YANG TERDAFTAR DI BEI PERIODE 2013-2017

This research was conducted with the aim to determine the effect of dividend policy, capital structure, company size and profitability on company value (PBV). This type of research is causal research and uses quantitative data obtained by purposive sampling method, so that 22 companies that fit the criteria are obtained. The data analysis technique used is multiple linear regression. The object in this study is the company recorded in the Consumer Good sector on the Indonesia Stock Exchange in the period 2013 - 2017. Based on the results of the test, it can be concluded that the independent variables together have an influence on the value of the company. While partially obtained results that dividend policy has a positive and significant effect on firm value, because dividend distribution makes the company get a positive response from investors as a form of certainty of return on investment. Capital structure has a positive and significant effect on firm value, because the use of high total debt can reduce the tax costs. Firm size has a positive and significant effect on firm value, because high total assets can be a signal to attract investors in investing. Profitability has a positive and significant effect on company value, because high profits can be a signal to show the more efficient the company in managing its total assetsKeywords: capital structure; company size; company value; dividend policy; profitability