This research aimed to analyze and discuss the influence of Trust and Perceived Risk on Online Purchase Decision on Lazada users. This is a causal research method with quantitative approach. The sampling method used judgmental with 210 respondents of Lazada users. The statistical analysis technique used is multiple linear regression with SPSS 23 program. The result shows that there is a significant effect of trust in online purchase decision and perceived risk of online purchase decision. The results also reveal that trust has a greater influence on online purchase decision compared to perceived risk.Keywords: online purchase decision; perceived risk; trust
Along with the development of e-commerce in Indonesia, customers are increasingly favored by shoppin...
: This study aims to determine the effect of trust and perceived risk on purchase intentions. Data ...
ABSTRACTThis study aim to determine and analyze the influence of trust, security, price, service qua...
This research aimed to analyze and discuss the influence of Trust and Perceived Risk on Online Purch...
This study was intended to see how the effect of easiness, trustworthiness and perception on the ris...
This study was intended to see how the effect of easiness, trustworthiness and perception on the ris...
AbstractThis study aims to determine the effect of consumer trust, safety and convenience on Lazada ...
This research analyzes the influence of trust, advertisement and risk perception on e-commerce purch...
AbstractThe purpose of this study is to examine the effect of trustworthiness and the quality of tru...
The Influence of Trust Using E-Commerce on Online Purchasing Decision (Study Respondents Living in C...
This study aimed to determine the product, price, trust, security, and service to online purchasing ...
This study aims to analyze and examine the effect of trust, perceived risk, security and convenience...
This study aims to determine how the influence of security, easy, trust and performance risk to onli...
The use of internet and e-commerce in Indonesia grows continuously. The Internet has changed the con...
The use of internet and e-commerce in Indonesia grows continuously. The Internet has changed the con...
Along with the development of e-commerce in Indonesia, customers are increasingly favored by shoppin...
: This study aims to determine the effect of trust and perceived risk on purchase intentions. Data ...
ABSTRACTThis study aim to determine and analyze the influence of trust, security, price, service qua...
This research aimed to analyze and discuss the influence of Trust and Perceived Risk on Online Purch...
This study was intended to see how the effect of easiness, trustworthiness and perception on the ris...
This study was intended to see how the effect of easiness, trustworthiness and perception on the ris...
AbstractThis study aims to determine the effect of consumer trust, safety and convenience on Lazada ...
This research analyzes the influence of trust, advertisement and risk perception on e-commerce purch...
AbstractThe purpose of this study is to examine the effect of trustworthiness and the quality of tru...
The Influence of Trust Using E-Commerce on Online Purchasing Decision (Study Respondents Living in C...
This study aimed to determine the product, price, trust, security, and service to online purchasing ...
This study aims to analyze and examine the effect of trust, perceived risk, security and convenience...
This study aims to determine how the influence of security, easy, trust and performance risk to onli...
The use of internet and e-commerce in Indonesia grows continuously. The Internet has changed the con...
The use of internet and e-commerce in Indonesia grows continuously. The Internet has changed the con...
Along with the development of e-commerce in Indonesia, customers are increasingly favored by shoppin...
: This study aims to determine the effect of trust and perceived risk on purchase intentions. Data ...
ABSTRACTThis study aim to determine and analyze the influence of trust, security, price, service qua...