Add to ORKGThe purpose of this study is to examine and analyze the effect of brand awareness and brand image to customer loyalty with brand trust as intervening variable on customer of Teh Pucuk Harum. This research is a causality research with quantitative approach. Technique of sampling using non probability sampling with amount 220 respondents in North Surabaya. Statistical analysis in this study is path analysis with the help of AMOS 22.0 version software. The results of this study explain that a significant influence of brand awareness on brand trust, brand image on brand trust, brand trust on customer loyalty, brand awareness on customer loyalty and no significant influence of brand image to customer loyalty. Keywords: brand awareness, brand ima...
Abstract: The purposes of the study were analyzing the effect of dimensions of brand trust on brand ...
This study was conducted to determine the effect of brand loyalty on consumers of Ajinomoto seasonin...
For instance, if a brand is introduced or communicated through advertising in various media, this wi...
The purpose of this study is to examine and analyze the effect of brand awareness and brand image to...
The purpose of this study is to examine and analyze the effect of brand awareness and brand image to...
As indonesia s economy grows rapidly, the competition among brands becomes very tight. A strategy /0...
As Indonesia’s economy grows rapidly, the competition among brands becomes very tight. A strategy to...
The research is to investigate the effects of brand image and brand trust on customer loyalty with c...
This study aims to determine the effect of brand image on trust, brand image on loyalty, brand image...
Brands offer several benefits for consumers as well as for companies. A service brand not only indic...
As Indonesia's economy grows rapidly, the competition among brands becomes very tight. A strategy to...
Realizing brand loyalty is very important for the company so that the brand continues to be known an...
Realizing brand loyalty is very important for the company so that the brand continues to be known an...
The purpose of this study was to determine 1) relationship influences brand awareness on brand trust...
This study aims to analyze the effect of Servicescape, BrandAwareness, and Trust on Customerr Loyalt...
Abstract: The purposes of the study were analyzing the effect of dimensions of brand trust on brand ...
This study was conducted to determine the effect of brand loyalty on consumers of Ajinomoto seasonin...
For instance, if a brand is introduced or communicated through advertising in various media, this wi...
The purpose of this study is to examine and analyze the effect of brand awareness and brand image to...
The purpose of this study is to examine and analyze the effect of brand awareness and brand image to...
As indonesia s economy grows rapidly, the competition among brands becomes very tight. A strategy /0...
As Indonesia’s economy grows rapidly, the competition among brands becomes very tight. A strategy to...
The research is to investigate the effects of brand image and brand trust on customer loyalty with c...
This study aims to determine the effect of brand image on trust, brand image on loyalty, brand image...
Brands offer several benefits for consumers as well as for companies. A service brand not only indic...
As Indonesia's economy grows rapidly, the competition among brands becomes very tight. A strategy to...
Realizing brand loyalty is very important for the company so that the brand continues to be known an...
Realizing brand loyalty is very important for the company so that the brand continues to be known an...
The purpose of this study was to determine 1) relationship influences brand awareness on brand trust...
This study aims to analyze the effect of Servicescape, BrandAwareness, and Trust on Customerr Loyalt...
Abstract: The purposes of the study were analyzing the effect of dimensions of brand trust on brand ...
This study was conducted to determine the effect of brand loyalty on consumers of Ajinomoto seasonin...
For instance, if a brand is introduced or communicated through advertising in various media, this wi...