pengguna marketplace Shopee terhadap Shopee itu sendiri. Fokus penelitian ini adalah seperti apakah itu sikap dan faktor – faktor terbentuknya sikap. Penelitian ini mengaplikasikan metode kuantitatif dengan subjek orang – orang yang menggunakan marketplace Shopee sebagai tempat berbelanja online. Proses pengambilan data dilaksanakan dengan penggunaan kuesioner dan sebelumnya dilakukan uji validitas guna memahamivalid maupun tidaknya berbagai butir instrumen yang diberikan. Uji validitas memakai korelasi Pearson Product Moment. Hasil penelitian mengindikasikan bahwasannya ditemukan banyak faktor yang dapat mendorong konsumen dalam memutuskan untuk berbelanja online. Contohnya adalah Kemudahan dalam mengakses produk, memilih produk, metode pe...
The growth of e-commerce in Indonesia raises competition so companies must maintain the existence fr...
The growth of e-commerce in Indonesia raises competition so companies must maintain the existence fr...
This study aims to analyze the influence of Online Customer Reviews, Ratings and Trust on Purchase D...
The purpose of this study was to examine and analyze the impact of the ease of the application usage...
Penelitian ini meneliti tentang faktor-faktor yang mempengaruhi niat beli konsumen melalui online sh...
The purpose of this study was to examine and analyze the impact of the ease of the application usage...
Masyarakat saat ini dapat melakukan berbagai aktivitas ekonomi secara online berkat jangkauan luas i...
Tujuan penelitian yaitu untuk menganalisis dan membahas citra perusahaan, kepercayaan dan kemudahan ...
Tujuan penelitian ini adalah untuk mengetahui pengaruh kemudahan penggunaan dan harga terhadap minat...
This study to determine the effect of attitudes and subjective norms on the decision to purchase goo...
This study aims to influence consumer perceptions in increasing purchase intention at Shopee Online ...
This study aims to analyze and examine the effect of trust, perceived risk, security and convenience...
The growth of e-commerce in Indonesia raises competition so companies must maintain the existence fr...
The growth of e-commerce in Indonesia raises competition so companies must maintain the existence fr...
The growth of e-commerce in Indonesia raises competition so companies must maintain the existence fr...
The growth of e-commerce in Indonesia raises competition so companies must maintain the existence fr...
The growth of e-commerce in Indonesia raises competition so companies must maintain the existence fr...
This study aims to analyze the influence of Online Customer Reviews, Ratings and Trust on Purchase D...
The purpose of this study was to examine and analyze the impact of the ease of the application usage...
Penelitian ini meneliti tentang faktor-faktor yang mempengaruhi niat beli konsumen melalui online sh...
The purpose of this study was to examine and analyze the impact of the ease of the application usage...
Masyarakat saat ini dapat melakukan berbagai aktivitas ekonomi secara online berkat jangkauan luas i...
Tujuan penelitian yaitu untuk menganalisis dan membahas citra perusahaan, kepercayaan dan kemudahan ...
Tujuan penelitian ini adalah untuk mengetahui pengaruh kemudahan penggunaan dan harga terhadap minat...
This study to determine the effect of attitudes and subjective norms on the decision to purchase goo...
This study aims to influence consumer perceptions in increasing purchase intention at Shopee Online ...
This study aims to analyze and examine the effect of trust, perceived risk, security and convenience...
The growth of e-commerce in Indonesia raises competition so companies must maintain the existence fr...
The growth of e-commerce in Indonesia raises competition so companies must maintain the existence fr...
The growth of e-commerce in Indonesia raises competition so companies must maintain the existence fr...
The growth of e-commerce in Indonesia raises competition so companies must maintain the existence fr...
The growth of e-commerce in Indonesia raises competition so companies must maintain the existence fr...
This study aims to analyze the influence of Online Customer Reviews, Ratings and Trust on Purchase D...