This study aims to empirically demonstrate the source of customer loyalty in two different service contexts: retailing and banking. Results highlight that behavioral loyalty is influenced by psychological and relational variables. Findings show differences between the two contexts useful in managing business-customer relationships
In the present paper we propose a standard model for customer loyalty evaluation of services based o...
The aim of this study is to assess the overall effect that customer satisfaction with a key service ...
Purpose – The aim of this study is to analyze the influence of perceived value on customer loyalty,...
This study aims to empirically demonstrate the source of customer loyalty in two different service c...
This paper investigates the determinants of behavioural loyalty in retailer-consumer relationships. ...
The theoretical and empirical perspectives suggested in this work are focused on loyalty construct, ...
The paper investigates the possible existence of higher levels of retailer brand loyalty within buye...
The present paper presents the methodology and the main results of a quantitative study applied on a...
Contains fulltext : 142934.pdf (author's version ) (Open Access)Despite the extant...
In order to understand the role played by interpersonal-related factors, as opposed to company-based...
The customer loyalty literature has investigated the association between customer satisfaction and a...
Despite the extant literature on customer relationships, it is recognized that the psychological pro...
Nonostante la costante attenzione dedicata al tema della fedeltà del consumatore, la letteratura di ...
Purpose–This study aims to determine the main antecedents of customer engagement (market orientation...
The purpose of this dissertation is to find out which parameters service companies are using in orde...
In the present paper we propose a standard model for customer loyalty evaluation of services based o...
The aim of this study is to assess the overall effect that customer satisfaction with a key service ...
Purpose – The aim of this study is to analyze the influence of perceived value on customer loyalty,...
This study aims to empirically demonstrate the source of customer loyalty in two different service c...
This paper investigates the determinants of behavioural loyalty in retailer-consumer relationships. ...
The theoretical and empirical perspectives suggested in this work are focused on loyalty construct, ...
The paper investigates the possible existence of higher levels of retailer brand loyalty within buye...
The present paper presents the methodology and the main results of a quantitative study applied on a...
Contains fulltext : 142934.pdf (author's version ) (Open Access)Despite the extant...
In order to understand the role played by interpersonal-related factors, as opposed to company-based...
The customer loyalty literature has investigated the association between customer satisfaction and a...
Despite the extant literature on customer relationships, it is recognized that the psychological pro...
Nonostante la costante attenzione dedicata al tema della fedeltà del consumatore, la letteratura di ...
Purpose–This study aims to determine the main antecedents of customer engagement (market orientation...
The purpose of this dissertation is to find out which parameters service companies are using in orde...
In the present paper we propose a standard model for customer loyalty evaluation of services based o...
The aim of this study is to assess the overall effect that customer satisfaction with a key service ...
Purpose – The aim of this study is to analyze the influence of perceived value on customer loyalty,...