Add to ORKGStorytelling Health: A Content Analysis of Narrative Transportation and Identification Cues in Direct-to-Consumer Advertisement
The purpose of this dissertation was to develop measures of narrative structure for written and vide...
Narrative communication is an emerging form of persuasive communication used in health education to ...
This dissertation explored a relatively new persuasion model, Transportation-Imagery Model, in a nar...
Using qualitative content analysis, I studied the visual and verbal narratives in DTCAs and analyzed...
Thesis (Master's)--University of Washington, 2015Purpose: Digital storytelling is an emergent method...
Storytelling's potential to mentally transport consumers and influence their attitudes, behaviors an...
Narrative health communication is a form of persuasive communication in which a health message is pr...
In the advertising industry the term "storytelling" has slowly worked its way into the industry lime...
Narrative health communication is a form of persuasive communication in which a health message is pr...
Theoretical thesis."Believe in the magic of giving" -- title page.Bibliography: pages 138-155.Introd...
People with long-term health conditions interact with health care professionals on an ongoing basis....
Narrative media health messages have proven effective in preventing adolescents’ substance use but a...
This project aimed to explore the perspectives of entertainment industry and health communication pr...
This study examined how narrative attributes and individual attributes contribute to the transportat...
Pharmaceutical companies utilize Direct-to-Consumer (DTC) advertising to generate consumer discussio...
The purpose of this dissertation was to develop measures of narrative structure for written and vide...
Narrative communication is an emerging form of persuasive communication used in health education to ...
This dissertation explored a relatively new persuasion model, Transportation-Imagery Model, in a nar...
Using qualitative content analysis, I studied the visual and verbal narratives in DTCAs and analyzed...
Thesis (Master's)--University of Washington, 2015Purpose: Digital storytelling is an emergent method...
Storytelling's potential to mentally transport consumers and influence their attitudes, behaviors an...
Narrative health communication is a form of persuasive communication in which a health message is pr...
In the advertising industry the term "storytelling" has slowly worked its way into the industry lime...
Narrative health communication is a form of persuasive communication in which a health message is pr...
Theoretical thesis."Believe in the magic of giving" -- title page.Bibliography: pages 138-155.Introd...
People with long-term health conditions interact with health care professionals on an ongoing basis....
Narrative media health messages have proven effective in preventing adolescents’ substance use but a...
This project aimed to explore the perspectives of entertainment industry and health communication pr...
This study examined how narrative attributes and individual attributes contribute to the transportat...
Pharmaceutical companies utilize Direct-to-Consumer (DTC) advertising to generate consumer discussio...
The purpose of this dissertation was to develop measures of narrative structure for written and vide...
Narrative communication is an emerging form of persuasive communication used in health education to ...
This dissertation explored a relatively new persuasion model, Transportation-Imagery Model, in a nar...