IMPLEMENTASI KEBIJAKAN PEMERINTAH DAERAH KABUPATEN INDRAMAYU TENTANGPERLINDUNGAN, PEMBERDAYAAN PASAR TRADISIONAL DI KABUPATEN INDRAMAYU

Keberlangsungan pasar tardisonal mempunyai peranan yang sangat startegis dalam peningkatan pendapatan pedagang pasar tradisional. Realitasinya, masih belum berjalan maksimal dari penerapan kebijakan pemerintah daerah tentang perlindungan,pemberdayaan pasar tradisional di Kabupaten Indramayu. Menuai reaksi protes dari pedagang tradisional di Kabupaten dan terjadi penuruanan pendapatan ekonomi pedagang pasar tradisional di Kabupaten Indramayu. Metode yang digunakan dalam penelitian ini, yakni kualitatif . Pengumpulan data dilakukan teknik wawancara akan digunakan sebagai alat dalam riset kualitatif. informasi yang tidak tercatat dalam dokumen, informasi dari kejadian dan kepribadan yang relevan. Teknik analisis data yang digunakan dalam penelitian ini, yakni analisis model interaktif. Reduksi data, penyajian data, dan penarikan kesimpulan, dilakukan dengan bentuk interaktif dengan proses pengumpulan data sebagai suatu siklus. Hasil penelitian menunjukan, implementasi kebijakan  perlindungan,pemberdayaan pasar tradisional di Kabupaten Indramayu masih blum sesuai dengan praktek di lapangan, terutama persoalan jarak antara pasar tradisional dan toko modern yang tidak sesuai dengan Perda No.4 Tahun 2014,  dan pemerintah daerah Kabupaten Indramayu belum tegas dalam menertibkan toko modern yang tidak punya ijin dalam realitasnya masih berdiri dan beroperasi.   Kata Kunci/Keywords : Kebijakan, Pemerintah Daerah, Perlindungan Pasar Tradisional dan Pasar Modern.The sustainability of traditional markets has a very strategic role in increasing the income of traditional market traders. The reality is that the implementation of local government policies on the protection and empowerment of traditional markets is still not running optimally in Indramayu Regency. Reaping protest reactions from traditional traders in the Regency and a decline in the economic income of traditional market traders in Indramayu Regency. The method used in this research is qualitative. Data collection is done by using interview technique as a tool in qualitative research. information that is not recorded in the document, information from relevant events and personalities. The data analysis technique used in this research is interactive model analysis. Data induction, data presentation, and conclusion drawing are carried out in an interactive form with the data collection process as a cycle. The results showed that the implementation of the protection policy and the empowerment of traditional markets in Indramayu Regency was still not in accordance with the practice in the field, especially the issue of the distance between traditional markets and modern shops which was not in accordance with Perda No. 4 of 2014, and the local government of Indramayu Regency had not been firm in controlling modern shops that do not have permits are in reality still up and operating. Keywords:  Policy, Local Government, Protection of Traditional and Modern Market