Enable

This project targets people of vision impairment within the Egyptian community who face obstacles due to inaccessibility in going about their daily life activities, in specific grocery shopping. According to field research and interviews, most of the surroundings are designed in a non-inclusive manner which does not accommodate for individual differences. The grocery shopping experience poses numerous obstacles ranging from identifying objects and products, to navigating around their environment and reading labels. The aim of this project is to allow individuals to utilize their tactile sense to bridge the gap between them and their surroundings through creating accessible points within supermarkets. Tactile icons were created to represent information which would otherwise have to be seen visually. By finding alternative representations for visual information, the proposed brand, enable, aids individuals in having a more individualistic and independent experience