The contribution of cultural and creative industries towards sustainable livelihoods in the Eastern Cape (2009-2019)

This research is focused on the premise that Creative and Cultural Industries (CCIs) can be a precondition for the attainment of sustainable livelihoods. It follows, logically, that the efficient and effective implementation of CCIs has potential in transforming the well-being of those involved in the industries as evidence points to the notion that the CCIs can help deal with the persistent challenges of unemployment and poverty. Without effective and efficient implementation, and the political will to support such industries in the South African context, the potential of CCIs in improving the livelihoods of citizens will not be realised. Given the limitations levelled against the policy implementation and the processes involved in support for creative industries in South Africa, the qualitative method was used as an investigative strategy to gain a deeper understanding of CCIs and its general contribution on sustainable livelihoods in the Eastern Cape Province. The findings indicate that there is a basis for a creative economy in the Eastern Cape Province that can be improved by properly concerted action by all actors. There is a foundation for the development of innovative goods and services that could promote the integration of the Province into the global economy. So far, the outcome of this research points to the direction of offering knowledge of the way to realize the potential of Eastern Cape Province`s creative industries. More so, the study also highlights the importance of the creative economy in fostering growth guided by trade and attaining sustainable livelihoods in the process.Thesis (MPA) -- University of Fort Hare, 202