The paper explores the usefulness of the notion of keywords as a clue to disciplinary epistemology. It compares two related corpora of research articles from the disciplines of history and marketing, in order to shed light on the link between keywords and related disciplinary practices and value
The recently published volume Keywords for Today is a collaborative work which examines the most imp...
Marketing has evolved and emerged as a distinctive field of professional endeavor. Although there ha...
Through genesis of marketing, which covers its pragmatic and scientific development, this paper work...
The paper explores the usefulness of the notion of keywords as a clue to disciplinary epistemology. ...
This paper considers the history of keywords used in Marketing Science to develop insights on the ev...
This paper considers the history of keywords used in Marketing Science to develop insights on the ev...
This chapter focuses on describing, illustrating and critiquing the keywords technique, which is use...
This article pursues two tasks. The first is to clarify the value and productivity of Williams’s Key...
Debate over whether marketing scholarship ought to be more relevant has a long history. This paper t...
This paper sought to examine the development of marketing (theory, scholarship and practice) and acc...
Starting from the different interpretations of the expression "key words" - as searching tools, in t...
This paper has presented research trends in the area of knowledge organisation since 2002 to 2011. I...
The recent discussions of the label “historical epistemology” in the field of (anglo-saxon) history ...
The paper sets out to compare writing practices from two academic disciplines - history and economic...
Journal of Historical Research in Marketing Call for Papers Special Issue on ‘Marketing History From...
The recently published volume Keywords for Today is a collaborative work which examines the most imp...
Marketing has evolved and emerged as a distinctive field of professional endeavor. Although there ha...
Through genesis of marketing, which covers its pragmatic and scientific development, this paper work...
The paper explores the usefulness of the notion of keywords as a clue to disciplinary epistemology. ...
This paper considers the history of keywords used in Marketing Science to develop insights on the ev...
This paper considers the history of keywords used in Marketing Science to develop insights on the ev...
This chapter focuses on describing, illustrating and critiquing the keywords technique, which is use...
This article pursues two tasks. The first is to clarify the value and productivity of Williams’s Key...
Debate over whether marketing scholarship ought to be more relevant has a long history. This paper t...
This paper sought to examine the development of marketing (theory, scholarship and practice) and acc...
Starting from the different interpretations of the expression "key words" - as searching tools, in t...
This paper has presented research trends in the area of knowledge organisation since 2002 to 2011. I...
The recent discussions of the label “historical epistemology” in the field of (anglo-saxon) history ...
The paper sets out to compare writing practices from two academic disciplines - history and economic...
Journal of Historical Research in Marketing Call for Papers Special Issue on ‘Marketing History From...
The recently published volume Keywords for Today is a collaborative work which examines the most imp...
Marketing has evolved and emerged as a distinctive field of professional endeavor. Although there ha...
Through genesis of marketing, which covers its pragmatic and scientific development, this paper work...
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