Consumers' attitude towards the tradition of kolinja and the quality of cured meat products

Cilj diplomskog rada je analizirati stavove potrošača svinjskog mesa prema kolinju i kvaliteti suhomesnatih proizvoda u Osječko-baranjskoj županiji. Za prikupljanje podataka korištena je metoda ankete, a kao instrument korišten je anketni upitnik. Istraživanje je provedeno u razdoblju od prosinca 2021. do siječnja 2022. godine na uzorku od n = 889 potrošača Osječko-baranjske županije. Rezultati istraživanja pokazuju da su anketirani potrošači svjesni značenja kolinja za ruralnu zajednicu te također prepoznaju važnost lokalno proizvedene hrane i dobrobiti životinja uzgajanih za potrebe prehrane stanovništva.The aim of the diploma thesis is to analyze the attitudes of pork consumers towards slaughter and the quality of cured meat products in Osijek-Baranja County. A survey method was used to collect data, and a survey questionnaire was used as an instrument. The survey was conducted in the period from December 2021 to January 2022 on a sample of n = 889 consumers in Osijek-Baranja County. The results of the research show that the surveyed consumers are aware of the importance of slaughter for the rural community and also recognize the importance of locally produced food and the welfare of animals bred for the needs of the population