ECONOMIC AND FINANCIAL ANALYSIS OF THE PROJECT-THEORETICAL REVIWE AND PRACTICAL APPLICATION

oslovanje svakog poduzeća je danas pod utjecajem raznih čimbenika. Menadžment poduzeća treba voditi računa ne samo o svojim proizvodno-uslužnim asortimanima, dobavljačima i sl., treba voditi računa i o novim ulaganjima, modernizaciji poslovnih procesa. U ovom radu se promatraju ekonomsko-financijske analize investicijskih projekata. Vrlo je važno poznavati probleme ocjene prihvatljivosti projekta sa područja ekonomsko-tržišne analize projekta. Kako bi se provela procjena investicijskih projekata potrebno je provesti statične i dinamične metode ocjene isplativosti projekta. Ono poduzeće koje se nastoji razvijati, unaprijediti svoju kapitalnu vrijednost i poboljšati konkurentsku prednost treba učinkovito ulagati u buduće projekte neovisno o kakvim se radi.The business of each enterprise today is influenced by various factors. The management of the enterprise should take into account not only its production and service assortments, suppliers, etc., it should also take into account new investments, modernization of business processes. In this work, economic and financial analyses of investment projects are observed. It is very important to know the problems of assessing the eligibility of the project in the field of economic-market analysis of the project. In order to carry out the assessment of investment projects, it is necessary to carry out static and dynamic methods of assessing the costeffectiveness of the project. That company that seeks to develop, improve its capital value and improve its competitive advantage should invest effectively in future projects regardless of what it is