The Exotic Marketing of Canadian Minorities’ Internal Exile

This paper seeks to examine the act of marketing Asian-Canadian writers like Joy Kogawa, Hiromi Goto, Shauna Baldwin and Gurjinder Basran, and their narratives/imaginary homelands, sad histories, unforgettable memories, or let us say, commercializing the internal exile of diasporic identities. In fact, the subversive nature of the writing of Kogawa, Goto, Baldwin and Basran, encourages them to stigmatize the Canadian multicultural trick which reveals an external makeup of diversity, while it hides an internal political and economic control. One can say that these writers’ novels are politically not innocent; what interests us is the aesthetic interconnection between the Asian-Canadian poetics and the Canadian politics and the consumption of this ethno-racial art within the logic of literary marketplace