Personalized Web Search Techniques - A Review

Searching is one of the commonly used task on the Internet. Search engines are the basic tool of the internet, from which related information can be collected according to the specified query or keyword given by the user, and are extremely popular for recurrently used sites. With the remarkable development of the World Wide Web (WWW), the information search has grown to be a major business segment of a global, competitive and money-making market. A perfect search engine is the one which should travel through all the web pages inthe WWW and should list the related information based on the given user keyword. In spite of the recent developments on web search technologies, there are still many conditions in which search engine users obtains the non-relevant search results from the search engines. A personalized Web search has various levels of efficiency for different users, queries, and search contexts. Even though personalized search has been a major research area for many years and many personalization approaches have been examined, it is still uncertain whether personalization is always significant on different queries for diverse users and under different search contexts. This paper focusses on the survey of many efficient personalized Web search approaches which were proposed by many authors