THE NAJJAH STORE MARKETING COMMUNICATION STRATEGY TO IMPROVE PERSONAL BRANDING ON FACEBOOK

Abstract: In the current virtual generation, there are many internet-based social media tools available, which are generally in the form of websites. This site can be used as a means of social networking interaction. One of the most popular social media in the world is Facebook. The business process with the media of information and communication technology and the Internet is known as e-trade, meaning that businesses that use digital space as a place for several companies to provide e-trade to display their business through the e-trade internet site, this encourages the creation of an electronic market called the e-trade market. . In increasing consumer buying interest and creating trust in the products provided in online stores or olshops, they usually use special strategies to achieve the olshop's goals. One of the strategies used is to increase personal branding. In the big Indonesian dictionary the word "Brand" means a name or brand. Brands are beneficial to both producers and consumers. For manufacturers, brands play an important role as a means of identification to facilitate the process of handling or tracking products for companies, especially in organizing inventory and accounting records. Also a form of legal protection against unique product features or aspects. Brands can get intellectual property protection. Marketing communications represent the “voice” of the company and its brand and are a means by which companies can establish dialogue and build relationships with consumers. Keywords: Marketing Communication, Branding, Facebook, NajjahStor