Add to ORKGThe aims of the research are to better understand negative emotions toward brands, develop a measurement scale for these emotions and identify their main antecedent states and subsequent consequences
With this study we wanted to test the hypothesis that individual like and dislike as occurring in re...
With this study we wanted to test the hypothesis that individual like and dislike as occurring in re...
Purpose: The purpose of the study was to assess whether the extent to which consumers’ brand attitud...
The aims of the research are to better understand negative emotions toward brands, develop a measure...
Consumers' appraisals of brand-related stimuli originating from both marketer- and non-marketer-cont...
Consumers’ appraisals of brand-related stimuli originating from both marketer- and non-marketer-cont...
Consumers’ negative emotions may be the main cause of behaviors such as complaining, neg...
Purpose \u2013 This study aims to investigate the nature of brand hate, its antecedents and its outc...
Consumers’ negative emotions could be the main cause of behaviors such as Complaining, negative word...
The article analyses one of the parts of anti-consumption phenomenon – brand avoidance. Most of the ...
The article analyses one of the parts of anti-consumption phenomenon – brand avoidance. Most of the ...
This research focuses on consumer brand usage segments and the responses they give to negative attri...
Background: Social media changed the way of communication between brands and consumers and further e...
With this study we wanted to test the hypothesis that individual like and dislike as occurring in re...
The present study aimed to analyze the current state of the art regarding brand hate with the main i...
With this study we wanted to test the hypothesis that individual like and dislike as occurring in re...
With this study we wanted to test the hypothesis that individual like and dislike as occurring in re...
Purpose: The purpose of the study was to assess whether the extent to which consumers’ brand attitud...
The aims of the research are to better understand negative emotions toward brands, develop a measure...
Consumers' appraisals of brand-related stimuli originating from both marketer- and non-marketer-cont...
Consumers’ appraisals of brand-related stimuli originating from both marketer- and non-marketer-cont...
Consumers’ negative emotions may be the main cause of behaviors such as complaining, neg...
Purpose \u2013 This study aims to investigate the nature of brand hate, its antecedents and its outc...
Consumers’ negative emotions could be the main cause of behaviors such as Complaining, negative word...
The article analyses one of the parts of anti-consumption phenomenon – brand avoidance. Most of the ...
The article analyses one of the parts of anti-consumption phenomenon – brand avoidance. Most of the ...
This research focuses on consumer brand usage segments and the responses they give to negative attri...
Background: Social media changed the way of communication between brands and consumers and further e...
With this study we wanted to test the hypothesis that individual like and dislike as occurring in re...
The present study aimed to analyze the current state of the art regarding brand hate with the main i...
With this study we wanted to test the hypothesis that individual like and dislike as occurring in re...
With this study we wanted to test the hypothesis that individual like and dislike as occurring in re...
Purpose: The purpose of the study was to assess whether the extent to which consumers’ brand attitud...