Collaborating with Wheat Producers in Demonstrating Areawide Integrated Pest Management

Focus groups were used to initiate collaborative relationships with wheat producers while learning about their farming history and decision-making. Focus group transcripts illustrate that producers were less confident in evaluating insect management problems compared to weed management. Producers do rely on Cooperative Extension in managing insect problems. Extension educators continue to play an important role in increasing producer\u27s knowledge of simplified field scouting and insect identification technology