Social Media And Destination Marketing

Advancements in information communication technologies (ICTs) and internet tools have transformed the way businesses are run in the service and manufacturing industries. The tourism industry is no exception to this transformation; and with its increased accessibility, travellers have become more dependent on the internet not just for seeking out basic information, but for planning an entire trip. Today, travellers can easily access information about any destination in the world, plan and book their trips, and share memories of their vacations via their computers and mobile devices. For instance, a recent study conducted by Google (Google/Ipsos Media, 2014), which surveyed 3,500 US leisure travellers who made at least one trip for personal reasons, revealed that travellers routinely turn to the internet during the early stages of trip planning