Tablets And Tablet Apps: What Do Hotel Customers Want?

This study aims to explore consumers’ preference whether to bring their own tablets or use those provided by hotels, their expectations of hotel tablet apps, and antecedents of their behavioral intention toward hotel tablet apps. This study applied an extended model of the unified theory of acceptance and use of technology to understand consumers’ perceptions of tablet apps. By surveying 1,034 customers, this study found the respondents were more likely to utilize some tablet app features over others and revealed five key antecedents of customers’ behavioral intentions toward hotel tablet apps. The findings will help operators make informed decisions to maximize the benefits of tablet technology investments. The theoretical framework of this study provides a benchmark for other researchers to further investigate this field