Add to ORKGABSTRACT: The primary purpose of this study is to investigate antecedents to behaviors associated with purchasing local food by using the extended theory of planned behavior with additional considerations of self-congruity theory. Structural equation modeling was conducted to examine direct and indirect effects of attitude, subjective norms, perceived behavioral controls, intention, and self-congruity on local food purchases. Overall, purchasing local food was found to be a multifaceted and dynamic decision-making process. In addition, self-congruity was found to impact consumers’ local food purchase directly and indirectly, indicating that it was a meaningful addition to the theory of planned behavior model
The Theory of Planned Behavior (TPB) is used as a theoretical framework with an objective of explain...
Consumption of local food is increasing due to its convenience and multiple perceived benefits. Howe...
During the last decade, the purchase of organic food within a sustainable consumption context has ga...
The primary purpose of this study is to investigate antecedents to behaviors associated with purchas...
Purpose: The objectives of this study were to examine the antecedents and consequence of consumer at...
Consumer attitudes toward consuming and buying locally produced food are well studied. By contrast, ...
In this paper we tested the predictive power of the Theory of Planned Behavior (TPB), when the targe...
The purpose of the paper is to investigate the applicability of theory of planned behavior (TPB) wit...
To better understand the success and the growing number of Short Food Supply Chains in Italy, this s...
This study examined the impact of moral norms, self-identity, and past behavior on intention to buy ...
Many studies have attempted to measure the relative importance of environmental concerns by comparin...
Bernard, John C.Among the fastest growing food trends in the US is the consumption of organic and lo...
ABSTRACT. The authors used a revised planned behavior model in the consumer domain. The revised mode...
The main aim of the study was to test a two-wave longitudinal prediction model for the consumption o...
The authors used a revised planned behavior model in the consumer domain. The revised model incorpor...
The Theory of Planned Behavior (TPB) is used as a theoretical framework with an objective of explain...
Consumption of local food is increasing due to its convenience and multiple perceived benefits. Howe...
During the last decade, the purchase of organic food within a sustainable consumption context has ga...
The primary purpose of this study is to investigate antecedents to behaviors associated with purchas...
Purpose: The objectives of this study were to examine the antecedents and consequence of consumer at...
Consumer attitudes toward consuming and buying locally produced food are well studied. By contrast, ...
In this paper we tested the predictive power of the Theory of Planned Behavior (TPB), when the targe...
The purpose of the paper is to investigate the applicability of theory of planned behavior (TPB) wit...
To better understand the success and the growing number of Short Food Supply Chains in Italy, this s...
This study examined the impact of moral norms, self-identity, and past behavior on intention to buy ...
Many studies have attempted to measure the relative importance of environmental concerns by comparin...
Bernard, John C.Among the fastest growing food trends in the US is the consumption of organic and lo...
ABSTRACT. The authors used a revised planned behavior model in the consumer domain. The revised mode...
The main aim of the study was to test a two-wave longitudinal prediction model for the consumption o...
The authors used a revised planned behavior model in the consumer domain. The revised model incorpor...
The Theory of Planned Behavior (TPB) is used as a theoretical framework with an objective of explain...
Consumption of local food is increasing due to its convenience and multiple perceived benefits. Howe...
During the last decade, the purchase of organic food within a sustainable consumption context has ga...