Connection between Carbon Footprint and Green Consuming: Opportunity or threat for correct development?

"The term Carbon Footprint has become well known and very popular in recent years not only in the scientific world. This increasing attention of public opinion towards environmental problems has induced companies to pay attention to new categories of consumers, the so called “Green Consumer”, and to put into practice communicative strategies of sustainability. The reasons why Carbon Footprint has become notoriously diffused in less time than a complete LCA analysis, is due to easier calculation and better communication.. The aim of this research is to individualize the causes and the consequences of possible connections in the diffusion of Carbon Footprint and Green Consuming, highlighting in a SWOT analysis the strong and weak points of these ties and pointing out the linked opportunities and threats.