Destination Selection Criteria: Key Success Factors Evolve And Dominate

Billions of dollars are spent annually on events that span a variety of genres. Furthermore, different types of events demonstrate their own unique goals and objectives. Physical and operational requirements may change by organizational size, budgetary constraints, and internal business policies. The importance of event type in the choice of a host destination is of considerable interest. Previous studies pertaining to destination selection criteria have focused on specific destination characteristics without taking into consideration the various event types. The current study investigated similarities and differences in destination selection criteria based on event type. The results provide evidence that event planners assign different levels of importance to destination selection criteria based on event type. The study compares results to previous studies that utilized the same methodology and data analysis approach. Over time, it appears there may be melding of importance for multiple destination criteria as a result of industry and global standards. © 2008 Cognizant Comm. Corp