ANALYSIS OF THE EFFECT OF HOTEL OCCUPANCY AND TOURIST VISITS ON BUSINESS DEVELOPMENT IN THE TOURISM SECTOR IN WEST NUSA TENGGARA PROVINCE 2012 – 2021

The purpose of this study is to analyze the effect of hotel occupancy rates and tourist visits on business development in the tourism sector of West Nusa Tenggara Province in 2012 – 2021. The method used in this study is quantitative method. Analysis of the data used is the method of multiple linear regression analysis. The results of the study indicate that hotel level occupancy and tourist visits have a significant influence on business development in the tourism sector in the province of West Nusa Tenggara in 2012 – 2021. This can be seen from the F test table with a significance value = 0.05 or 0.000 < 0 .05 so that Ha is declared accepted. Based on the results of research developments, it can be in the form of increasing business in the tourism sector of West Nusa Tenggara which is supported by an increase in the number of hotel occupancy and an increase in the number of tourists, both tourists and tourists