Pengaruh Lokasi Pesantren, Biaya Pendidikan Dan Word Of Mouth Terhadap Keputusan Memilih Pondok Pesantren (Studi kasus pada santri di pondok pesantren Ar-Rahman Malang)

Abstract The purpose of this study was to determine the effect of the location of the Islamic boarding school, the cost of education, and word of mouth on the decition of students to choose a boarding school. The determination of thr sample in this study used all respondent in the Ar Rahman Islamic boarding school Malang amounting 80 students. The analytical tool used in this research is multiple linier regression. The results showed that the location of the pesantren, the cost of education and word of the mouth simultaneously had a significant effect on the decition to choose the Ar Rahman Malang Islamic boarding school. The variable cost of education has a positive and significant effect oh the decision to choose the Ar Rahman Malang Islamic boardin school. The word of the mouth variable has a positive and significant effect on the decicion to choose the Ar Rahman Malang Islamic boarding school. Keywords : The Cost Of Education And Word Of Mouth On The Decision To Choose A Board Of Boarding School