FAKTOR-FAKTOR YANG MEMPENGARUHI TERHADAP MINAT BERINVESTAI DI PASAR MODAL PADA KELOMPOK UMKM DESA SUMBERSUKO KECAMATAN WAGIR KABUPATEN MALANG

This study aims to determine the effect of motivation, investment knowledge, risk preferences, perceived benefits and perceived ease of interest in investing in the UMKM group in Sumbersuko Village, Wagir District, Malang Regency. The sample used is the Sumbersuko Village group, Wagir District, Malang Regency. The sampling technique is using purposive sampling technique, the selected sample is 42 respondents. Data was taken using a questionnaire method. The data analysis method used is multiple linear regression analysis using the SPSS 16 application. The test data used are simultaneous hypothesis testing (f), coefficient of determination (R2), and partial test (t). The results showed that simultaneously the independent variables had a significant effect on the dependent variable. Based on the partial test of motivation, investment knowledge, risk preferences, perceived benefits and perceived convenience have no effect on the interest of the MSME group to invest in the capital market, while risk preference has a significant effect on the interest of the MSME group to invest in the capital market.Keyword: motivation, investment knowledge, risk preference, perceived benefits and perceived convenienc