MAPPING HALAL COSMETICS RESEARCH: A BIBLIOMETRIC ANALYSIS

This study conducted a bibliometric analysis of research related to halal cosmetics. Data from 2006 to 2020 related to halal cosmetics were extracted from the Scopus database, providing a sample of 104 documents. The documents were then examined using the bibliographic network visualization instrument VOS viewer and R for text mining and the findings were presented in the form of a conceptual structure map and word clouds. We identified the most productive authors, journals, institutions, and countries. The results showed that Malaysia and Indonesia are the overall leaders in publications. The Journal of Islamic Marketing and International Journal of Supply Chain are the most influential journals in the field. These findings will provide scholars a comprehension of the halal cosmetics field and act as a guide for future research