Social Media's Effectiveness for Malaysia's Independent Artists

Social media has played a crucial role for artists to market and promote their artwork. They have increasingly used Instagram, Facebook, YouTube, and Twitter. This study focuses on three elements which are to investigate which platform of social media that been used the most for the artists to market their products and service, to study impacts of the social media on their marketing strategies, and to find out how the artistes manage their social media and identifying on how the artistes maintain their fan interest towards their works