Improving the Resilience of Small-Scale Food Entrepreneurs in the New Norm through Government Assistance during Covid-19 Pandemic Era

The existence of small-scale food enterprises helps a lot in increasing the country's income, as well as providing many employment opportunities to the community. This study was to examine how small-scale food entrepreneurs strive to survive in the enterprise when faced with the effects of COVID-19. Factor analysis was used to form the resilience factor and descriptive analysis was used to look demography, resilience practices, and to analyze the assistance in improving entrepreneurial resilience. This study has developed resilience factors and improved resilience. The government needs to be vigilant in providing the assistance needed by entrepreneurs to rehabilitate businesses affected by the COVID-19 pandemic. Keywords: SMEs, New Norms, Resilience eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v7i20.344