Redefining Online Reading Behaviour among Malaysian Young Adults

The reading trend among young adults has changed from reading printed materials to reading online. These led to significant changes in their reading habits, attitudes, and interests, This study was undertaken to investigate the online reading experiences of young adults in Malaysia.A mixed-method explanatory approach was adopted and data were analyzed using Drouilard's (2009) framework to identify their reading experiences. The results showed some critical implications such as factors identified as motivation to read intrinsically and types of reading materials. It is hoped that more research regarding the multidimensionality of reading among Malaysian young adults are conducted in the future. Keywords: reading experiences; reading habits; reading interests; habits, attitudes; young adults eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v7i20.337