Add to ORKGThis paper shows how soccer clubs from Germany’s first division have started to use Twitter. Analysis is based on tweets from and to club accounts as well as on follower numbers, and specific clubs are selected for case studies. This approach reveals that Twitter mirrors the conflicts between professional sports and traditional fandom
With the growing importance and popularity of social media which are becoming a part of our everyday...
Purpose: Digital transformation has significant growth potential for countries and organizations, an...
This study examines Euroleague teams and their approach to fan empowerment through social web. By co...
Wie nutzen Vereine der 1. Fußball-Bundesliga das Potential von Twitter für die Marken- und Fan-Kommu...
This paper analyses Twitter conversations about 12 of the most popular professional football clubs i...
This paper examines the usage of Twitter by professional soccer clubs and players in the context of ...
This study aimed to analyze the way Twitter is used by international sport federations (ISFs) to int...
International audienceThe aim of this article is to investigate the explanatory variables of the num...
This study tested football players' performance on the pitch against their performance on Twitter as...
Football clubs across the globe are realising that the use of social media is the future in terms of...
Social media puts football clubs in an ideal position to reach fans, and to establish and foster int...
This study addresses the use of social media by independent organizations – supporters clubs, which ...
Football clubs across the globe are realizing that the use of social media is the future in terms of...
Purpose The purpose of this work is to study how different stakeholders of a football club engage wi...
Purpose: The purpose of this study is to analyse the way in which Twitter is used by International s...
With the growing importance and popularity of social media which are becoming a part of our everyday...
Purpose: Digital transformation has significant growth potential for countries and organizations, an...
This study examines Euroleague teams and their approach to fan empowerment through social web. By co...
Wie nutzen Vereine der 1. Fußball-Bundesliga das Potential von Twitter für die Marken- und Fan-Kommu...
This paper analyses Twitter conversations about 12 of the most popular professional football clubs i...
This paper examines the usage of Twitter by professional soccer clubs and players in the context of ...
This study aimed to analyze the way Twitter is used by international sport federations (ISFs) to int...
International audienceThe aim of this article is to investigate the explanatory variables of the num...
This study tested football players' performance on the pitch against their performance on Twitter as...
Football clubs across the globe are realising that the use of social media is the future in terms of...
Social media puts football clubs in an ideal position to reach fans, and to establish and foster int...
This study addresses the use of social media by independent organizations – supporters clubs, which ...
Football clubs across the globe are realizing that the use of social media is the future in terms of...
Purpose The purpose of this work is to study how different stakeholders of a football club engage wi...
Purpose: The purpose of this study is to analyse the way in which Twitter is used by International s...
With the growing importance and popularity of social media which are becoming a part of our everyday...
Purpose: Digital transformation has significant growth potential for countries and organizations, an...
This study examines Euroleague teams and their approach to fan empowerment through social web. By co...