Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Warung Bakso Sidomulyo Di Desa Kebun Cina Kecamatan Peranap

This study aims to determine the effect of price and service quality on customer satisfaction at the Sidomulyo meatball stall in Kebun Cina village, Peranap sub-district. The total population in this study is 4,500 people who will be used as a sample of 100 respondents using simple random sampling technique. Analysis of the data in this study using smartpls 3.0 software by testing the outer model and inner model. The results showed that the marketing mix of price (x1), service quality (X2) and customer satisfaction (y) had a significant positive effect on the Sidomulyo meatball stall in Kebun Cina village, Peranap sub-district. Meanwhile, the marketing mix simultaneously affects the customer satisfaction of the Sidomulyo meatball stall in the Chinese garden village, Peranap district