Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Swalayan Jumbo Mart Pekanbaru

This study aims to see the effect of service quality on customer satisfaction at jumbo mart Pekanbaru. This study also aims to determine the dimensions of service quality that most influence customer satisfaction. This type of research, which is located at Supermarkets Jumbo Mart Pekanbaru, is a descriptive quantitative method in examining the status of groups, humans an object of a system of thought or a class of events in the present. Sampling using purposive sampling. Collecting data using a questionnaire. The data analysis used simple regression analysis to answer the research hypothesis. The results of data analysis show that service quality includes responsiveness, assurance, tangible, empathy reliability partially having a positive effect on customer satisfaction at Jumbo Mart Pekanbaru. The dimension of quality that has the most influence on customer satisfaction is tangible