Pengaruh Kualitas Pelayanan Dan Kepuasan Terhadap Loyalitas Pelanggan Go-Food Di Gojek Online Pada Mahasiswa/mahasiswi Fakultas Ekonomi Universitas Islam Riau

ABSTRACT THE EFFECT OF SERVICE QUALITY AND SATISFACTION OF GO-FOOD CUSTOMER LOYALTY IN GOJEK ONLINE ON STUDENTS FACULTY ECONOMIC ISLAMIC UNIVERSITY OF RIAU. This research aims to determine and analyze the effect of service quality and satisfaction on the go-food customer loyalty in gojek online on Students Faculty Economic Islamic University of Riau. The sample in this research were 100 respondents. The sampling technique uses purposive sampling with the criteria of customers who have made online purchases of go-food and order more than third times. Data analysis tecnique in this research used partial least square with the smartPLS3 application. The results of this research indicate that partially service quality has a positive and significant effect on customer loyalty of go-food in gojek online on Students Faculty Economic Islamic University of Riau, whereas customer satisfaction has no a positive and significant effect on customer loyalty of go-food in gojek online on Student Faculty Economic Islamic University of Riau