Hubungan Antara Kontrol Diri Dengan Pembelian Impulsif Pada Konsumen Yang Berbelanja Di Mall Ska Kota Pekanbaru

THE CORRELATION BETWEEN SELF-CONTROL AND IMPULSIVE BUYING ON CONSUMERS SHOPPING AT MALL SKA Tri Aginta Yuliantari 158110014 FACULTY OF PSYCHOLOGY ISLAMIC UNIVERSITY OF RIAU ABSTRACT Impulsive buying is unplanned purchases and tends to buy goods that are not a daily necessity. Self-control is predicted to overcome the tendency to make unplanned purchases from consumers. This study aims to determine the correlation between self-control and impulsive buying. The population in this study is consumers who shop at SKA Mall Pekanbaru with a total sample 353 people taken by using accidental sampling technique. The data collection technique uses two scales; self-control scale and impulsive buying scale. The data is analyzed by using product moment correlation analysis technique. The results shows that there is significant negative correlation between self-control and impulsive buying (r = -0.617, p = 0.000). The effective contribution given by the self-control variable with impulsive buying is 38%, the rest is influenced by other variables