Pengaruh Bauran Pemasaran Ritel Terhadap Keputusan Pembelian Pada Satu Cahaya Mini Mart Pekanbaru

The purpose of this study was to determine the effect of Product, Price, Promotion, and Service partially on purchasing decisions at Satu Cahaya Mini Mart Pekanbaru. And the influence of the Retail Marketing Mix simultaneously on purchasing decisions at Satu Cahaya Mini Mart Pekanbaru.Using incidental sampling technique with the number of respondents as many as 100 consumers. Multiple regression test was used for data analysis in this study. The results showed that partially Product, Price, Promotion, and Service had a positive and significant effect on purchasing decisions at Satu Cahaya Mini Mart Pekanbaru. And simultaneously the Retail Marketing Mix has a positive and significant effect on purchasing decisions