Pengaruh Kualitas Produk, Harga, Dan Promosi Terhadap Keputusan Pembelian Pada Sup Tunjang Raihana Jl Subayang Pekanbaru

This research is aimed at knowing the effect of product quality, price, and promotion of purchasing decisions at the restaurant of Sup Tunjang Raihana Pekanbaru Jl Subayang. This research was conducted by quantitative descriptive method with the number of samples as many as 100 people, this study uses quantitaf analysis method, and the results of this study indicate that: (1) There is a significant and positive influence on product quality and price to purchase decision at the restaurant of Sup Tunjang Raihana Pekanbaru Jl Subayang. (2) Based on the results of recapitulation per dimension on the quality of the product quality and the price is known that the diaiming context has the highest score while the lowest score is promotion