Analisis Kualitas Produk Lopek Bugi Bu Rina Di Desa Palung Raya Kecamatan Tambang Kabupaten Kampar

The purpose of this study was to determine and analyze the product quality of Lopek Bugi Bu Rina in Palung Raya Village, Tambang District, Kampar Regency. This type of research is descriptive using quantitative methods. The population and sample of this research are 100 consumers and 1 business owner, with incidental sampling technique. The data used are primary and secondary data, through data collection questionnaires, interviews, observations, and documentation. Data analysis was carried out descriptively of all the data obtained to describe the data to explain in more detail how the actual reality was. The results of this study concluded that the product quality of Lopek Bugi Bu Rina in Palung Raya Village, Tambang District, Kampar Regency was in the good category. These results provide an explanation that the quality of lopek bugi products produced by Mrs. Rina is very good, so that it has a quality that can compete with competitors in the same business