Analisis Strategi Pemasaran PT. Silver Silk Tour & Travel Umroh Kantor Pusat Pekanbaru

This research is based on the results of pre-research conducted by the author by looking at PT. Silver Silk Tour & Travel Pekanbaru Head Office. The development of Hajj and travel Umrah develops very quickly and is accompanied by implementation. a service companies in running their business can implement strategies marketing strategies designed and provide feedback on effective marketing strategies carried out, in order to succeed properly and effectively the company implements a strategy that have a big influence on running their business. There are many strategies that can be used used to market products produced by a company, one of the only marketing strategy consisting of segmentation, targeting, positioning, and differentiation as a marketing tool. In selling Hajj and Umrah products, marketers is a set that is appropriate, consistent, and feasible to be implemented in order to achieve the target the target market. Based on the above background, it becomes the focus of this research is the application of marketing strategies carried out by PT. Silver Silk Tour & Travel Pekanbaru Head Office. The type of research used is field research obtain the data in this study using the interview method and documentation. Then data analysis using qualitative research methods. After meet the stages of data collection and analysis of research findings can be concluded.Results This study shows that the marketing strategy carried out by PT. Silver Silk Pekanbaru Head Office Tour & Travel has maintained Islamic economic values ​​by using a reliable strategy that also does not violate economic rules Islam. So that the marketing strategy carried out there is no violation of the rules Islamic law