Pengaruh Gaya Hidup Sehat Dan Motivasi Terhadap Keputusan Pembelian Produk Herbalife Klub Jojo Bugar Di Kota Duri

ABSTRAC THE INFLUENCE OF HEALTHY LIFESTYLE AND MOTIVATION ON PURCHASE DECISIONS ON CLUB JOJO BUGAR HERBALIFE PRODUCTS IN DURI CITY By : LIDIA FERONIKA NOVITA SARI 175210833 This study aims to determine the effect of a healthy lifestyle and motivation on purchasing decisions for herbalife products club jojo bugar in the city of duri. Data collection techniques in this study used questionnaires, data analysis techniques used multiple linear regression. The sample used in this study were 50 respondents using herbalife using non probability sampling technique (purposive sampling). The analysis tool of this research is descriptive and uses SPSS Version 2.2. The results of this study indicate that based on the results of the respondents' responses, there is a positive and significant influence on the decision to purchase herbalife products. This can be seen from the value of a Healthy Lifestyle with t count ˃ t table, motivation with t count ˃ t table, thus a healthy lifestyle and motivation can improve purchasing decisions for herbalife products