Pengaruh Kepercayaan, Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Secara Online Melalui Instagram Famys Hijab

This study aims to determine the effect of trust, price and product quality on online purchasing decisions through Instagram famys hijab. The sample used in this study was 100 respondents. Research data collection was carried out by distributing questionnaires to respondents who had shopped at Famys Hijab. Sampling in this study using purposive sampling. The data analysis technique used is multiple linear regression analysis technique. The results of the study show that: Partially it is concluded that trust has no significant effect on online purchasing decisions through instagram famys hijab, while price and product quality significantly influence online purchasing decisions through instagram famys hijab. Simultaneously, it was concluded that trust, price and product quality together had an effect on online purchasing decisions through instagram famys hijab