Like Rome, a mobile network operator’s empire was not built in a day

This research provides insights on the key strategic management issues, which lay the basis of a network operator overall competitive strategy. This is done assuming the perspective of a mobile network operator. Through example stemming mainly from the Danish and Italian mobile markets, our paper proposes a model for the management of mobile services, which resembles a lifecycle model. As the Mobile Management Model resembles the rise and fall of network operators, the reader is accompanied on a journey through its four phases. Characteristics of the phases are described in details, and suggestions are derived for optimal strategic behaviors of network operators. The model is supported by evidences from the Danish and Italian mobile markets