STRATEGI PEMASARAN DIGITAL MELALUI SOCIAL MEDIA DALAM MENINGKATKAN PENJUALAN USAHA BUKET DI KELURAHAN TUAH KARYA MENURUT EKONOMI SYARIAH

ABSTRACT “DIGITAL MARKETING STRATEGY THROUGH SOCIAL MEDIA IN INCREASING BUCKET BUSINESS SALES IN TUAH KARYA VILLAGE BY SHARIA ECONOMY” By : Marta Juandi This thesis discusses the bouquet marketing strategy by utilizing social media. This study aims to find out how the marketing strategy of the bouquet business with digital through social media in increasing sales, what are the obstacles and challenges as well as an overview of Islamic economics on bouquet marketing by utilizing social media. The location of this research is a bouquet entrepreneur in Tuah Karya Village. The research method used is qualitative, with 8 (eight) informants using data collection techniques through observation, interviews and documentation. From the results of this study, it can be concluded that in order to increase the sales results of bouquet entrepreneurs, Tuah Karya Village uses 10 social media marketing strategies for small-scale businesses using WhtasApp, Instagram and Facebook are : social media marketing strategies by building credibility, attractiting potential costumers, building relationships on social media, sharing accurate content, using good and authentic content, participating in groups and online communities, using social media as a space to have interesting conversations and limiting social media platforms. Keywords : Marketing Strategy, Social media and Sales Increas